Zoom has begun showing “proof of human” badges to enterprise customers globally, a feature built on biometric identity technology from World designed to confirm that the people appearing on video calls are genuinely who they claim to be, rather than AI-generated deepfakes.
The system compares an image captured by World’s iris-scanning Orb device, a live selfie, and the participant’s real-time video feed before displaying a visible Human Badge to other meeting participants. Unlike many deepfake-detection tools that focus on analyzing whether a video stream has been manipulated, the underlying technology instead focuses on confirming that the person currently on camera is the same individual who originally completed identity verification.
The rollout follows a string of real-world deepfake fraud incidents that have rattled corporate security teams. In 2024, an employee at engineering firm Arup transferred roughly $25 million after scammers used deepfake video to impersonate company executives during a video conference. More recently, in February, suspected North Korea-linked hackers used fabricated video feeds in fake Zoom meetings to trick cryptocurrency and fintech companies into installing malware.
The feature is now available globally to Zoom's enterprise customers, with financial firms including Bain Capital and Pantera Capital serving as initial design partners for the broader identity-verification technology as it rolls out.
The move reflects growing pressure on video conferencing platforms to build in identity safeguards as deepfake technology becomes more accessible, with financial services firms in particular pushing for stronger verification tools given how much high-value decision-making now happens over video calls rather than in person.
