When the lights went up along the Cannes Film Festival red carpet this season, Amy Keed was right where the action was. The luxury fashion and beauty entrepreneur attended a series of celebrated film premieres, sharing the spotlight with international stars, industry heavyweights, and a glittering roster of guests who had flown in from around the world.
Behind the appearance is a fast-rising business story. Keed founded both KEED & CO and Keed Cosmetics, building a reputation as one of the entrepreneurs reshaping how luxury fashion, beauty innovation, and creative ambition come together. Her time in Cannes only sharpened a global profile that keeps climbing year after year.
Among the most memorable stops on her itinerary was the Beach Ball Gala Dinner & Congress Awards, staged within the legendary Hôtel Barrière Le Majestic Cannes. Curated by Thomas Misse and Marek Harmony, the exclusive gathering brought together leading voices from business, fashion, entertainment, media, and philanthropy at the very peak of the festival calendar. 
An evening that drew guests from more than 29 countries to celebrate excellence in business, innovation, the arts, and social impact.
That evening welcomed an international guest list spanning more than 29 countries, pairing a refined gala dinner with live performances and cultural showcases before culminating in the Congress Awards, a ceremony devoted to honouring achievement in business, innovation, the arts, and social impact.
With appearances at both the Cannes premieres and the Beach Ball Gala Dinner & Congress Awards, Keed continues to widen her reach across international fashion, beauty, media, and luxury, cementing her standing among the female entrepreneurs winning attention on the world stage.
