A unique opportunity has emerged for fans of Emily Brontë’s “Wuthering Heights,” as Warner Bros. Pictures, in collaboration with Airbnb, is offering complimentary overnight stays in a meticulously recreated version of Catherine Earnshaw’s Thrushcross Grange bedroom. This initiative coincides with the upcoming release of Emerald Fennell’s film adaptation of the Gothic romance, starring Margot Robbie and Jacob Elordi, which is anticipated to generate considerable discussion. The film, set to premiere on February 13th, aims to bring a contemporary edge to the classic narrative, a signature of Fennell’s previous work on “Promising Young Woman” and “Saltburn.”
The themed accommodation, situated in the heart of West Yorkshire’s Brontë Country, has been designed to mirror the film’s aesthetic, notably featuring an all-pink decor. Guests selected for this experience will not only spend a night in this distinct setting but will also embark on a curated itinerary steeped in Brontë lore. Activities planned include a horseback ride across the iconic Moorlands, a traditional Yorkshire afternoon tea served in a dining room reimagined to reflect Thrushcross Grange, and a visit to the historic Brontë Parsonage. Evenings will feature an intimate candlelit dinner and a listening session of Charli XCX’s “Wuthering Heights” soundtrack, further immersing visitors in the world of Catherine and Heathcliff.
Dana Nussbaum, Co-Head of Global Motion Pictures Marketing at Warner Bros. Pictures, articulated the vision behind this collaboration, highlighting Emerald Fennell’s vivid interpretation of both the passionate romance and the untamed Yorkshire moors. Nussbaum emphasized the studio’s excitement in extending this immersive experience beyond the cinematic release, allowing enthusiasts to physically inhabit a piece of the film’s world. The partnership with Airbnb is designed to cater to what Nussbaum described as “travel buffs who are true romantics,” providing them with a tangible connection to the story. 
This marketing strategy appears to be tapping into a growing interest in the region. Data indicates a notable surge in searches for West Yorkshire Valentine’s getaways, particularly among younger demographics. There has been a 67 percent increase in searches from UK Gen Z travelers and a 59 percent rise globally, suggesting a renewed fascination with the romantic landscape that inspired Brontë. The convergence of a new film adaptation with an experiential travel offering seems to be resonating with an audience eager for deeper engagement with cultural phenomena.
The “Cathy’s Bedroom” experience will be available for three separate one-night stays between Friday, February 27th, and Wednesday, March 4th. These bookings will be offered entirely free of charge. Prospective guests can submit their requests to book beginning February 20th through a dedicated Airbnb portal. The allocation of these unique stays will operate on a first-come, first-served basis, underscoring the exclusivity of the opportunity. This initiative represents a novel approach to film promotion, blending cinematic release with bespoke travel experiences to create a memorable and highly shareable event for fans.
