UAE Launches ‘Make it in the Emirates’ Campaign to Promote Locally Made Products

The United Arab Emirates has initiated a nationwide campaign titled “Make it in the Emirates” to bolster the visibility and sales of domestically manufactured products. This initiative, led by the Ministry of Industry and Advanced Technology (MOIAT), aims to enhance consumer confidence in UAE-made goods and support the growth of the local manufacturing sector.

- Intercontinental Post — Local Made Products

Strategic Public-Private Collaboration

The campaign brings together nine prominent retailers and e-commerce platforms: ADNOC Distribution, Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys. These partners will feature UAE-made products prominently in stores and online, offering dedicated shelf space and digital storefronts throughout May. This collaboration underscores the UAE’s commitment to fostering a robust domestic industrial ecosystem.

Incentives for Local Manufacturers

To support local producers, the campaign offers a suite of incentives, including:

Exemption from registration fees
Complimentary digital advertising
Tailored onboarding support and customer service
Logistics and storage support for up to three months
Assistance with product registration
Production of promotional videos for social media

These measures aim to reduce barriers for local manufacturers, enabling them to reach a broader consumer base and compete effectively in the market.

pexels-quintingellar-696205 - Intercontinental Post — UAE Local Products

Upcoming ‘Make it in the Emirates’ Forum 2025

The campaign coincides with preparations for the “Make it in the Emirates” Forum 2025, scheduled to take place from May 19 to 22 at the Abu Dhabi National Exhibition Centre. This premier industrial platform will convene manufacturers, investors, and strategic partners to explore opportunities in AI-driven manufacturing, smart industrial transformation, and advanced manufacturing. The forum reflects the UAE’s strategic emphasis on industrial development as a cornerstone of economic growth and technological advancement.

Strengthening Economic Resilience

By promoting locally made products and supporting domestic manufacturers, the “Make it in the Emirates” campaign aligns with the UAE’s broader objectives of economic diversification and self-reliance. The initiative is a testament to the nation’s commitment to building a sustainable and resilient economy through innovation and collaboration.