His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, recently met with participants of the Media Leadership Programme—an initiative designed to shape the future of government communication in Dubai. The programme aims to empower the next generation of strategic media leaders, positioning Dubai as a global hub for innovative and influential storytelling.
During the meeting, His Highness emphasized the vital role of communication in sharing Dubai’s unique journey of progress with the world. “Dubai’s achievements stem from ambition, vision, and an unyielding pursuit of excellence. Telling this story to global audiences is essential,” he noted. “The Media Leadership Programme reflects our dedication to preparing government communicators to convey Dubai’s narrative with authenticity, impact, and global relevance.”
The initiative was launched by the Dubai Media Council to develop media professionals from 20 government and semi-government organizations. It is designed to equip them with advanced capabilities in strategic communication, drawing from international best practices, academic research, and real-world application. The goal is to build a generation of leaders who can navigate the dynamic global media landscape while staying true to Dubai’s values and aspirations. 
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, highlighted the importance of empowering communicators with a global mindset. “Strategic communication shapes perception and drives influence,” she said. “This programme gives Dubai’s emerging media leaders the insight and confidence to articulate the city’s vision to the world.”
Nehal Badri, Secretary-General of the Dubai Media Council, added that the programme reinforces the Council’s belief in communication as a cornerstone of strong governance. “By integrating global insights with local priorities, we’re building institutional resilience and fostering trust between the government and the public.”
Hesham Al Olama, Director of Strategy at the Council, emphasized the dual nature of the programme—meeting international benchmarks while addressing Dubai’s specific communication needs. “We are developing strategic thinkers who can build credibility, shape narratives, and deliver measurable results. The calibre of talent we see today gives us great optimism for the future of Dubai’s media sector.”
Developed in collaboration with world-renowned institutions such as the Massachusetts Institute of Technology (MIT), Columbia University, and George Washington University, the nine-month programme includes international study tours to countries recognized for their leadership in government communication. Participants engage in workshops, lectures, and hands-on training, gaining certifications that prepare them to implement high-impact communication strategies.
The Media Leadership Programme is part of the Dubai Media Council’s broader strategy to cultivate local talent, promote innovation, and align media capabilities with Dubai’s long-term development goals.
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