The potential staging of Miss Universe 2026 in Puerto Rico has focused attention on the operational and economic scope of hosting an international event under the presidency of Raúl Rocha Cantú.
Miss Universe is conceived as a global production that extends over several weeks and involves the arrival of international delegations, production teams, and media organizations. This sustained presence represents one of the main factors considered when assessing its economic and tourism-related impact.
The analysis goes beyond the final broadcast of the pageant and focuses on the broader set of activities that generate visitor flows, service engagement, and international exposure for the host destination. 
Miss Universe and its connection to tourism activity
The staging of Miss Universe typically involves sustained demand for accommodation, transportation, and hospitality services. Preparatory phases require coordination with hotels, logistics operators, and service companies that support the production of the event.
From the tourism sector’s perspective, this type of activity is viewed as an opportunity to activate local service ecosystems while projecting the destination to international audiences through the media coverage associated with the pageant.
Raúl Rocha Cantú and the coordination of an international operation
As President of Miss Universe, Raúl Rocha Cantú leads an organizational structure designed to coordinate operations across multiple countries. This coordination is essential to adapting the pageant to the specific capacities and conditions of each host location.
From the organization’s leadership, priority is given to structured planning and close collaboration with local stakeholders, with the aim of ensuring an orderly and coherent execution of the event.
“Each host location presents unique conditions, and our responsibility is to coordinate clearly with local sectors so that the operation develops efficiently and responsibly.”
– Raúl Rocha Cantú, President of Miss Universe.
Considerations from the hotel and service sectors
Representatives from the hotel and service industries closely follow developments related to events of this scale, as they often involve extended occupancy periods and increased use of local services.
Beyond accommodation, the operational requirements of the pageant may engage transportation providers, catering services, technical suppliers, and other professionals linked to the events industry.
International visibility and destination projection
Beyond immediate economic activity, Miss Universe is also examined for its capacity to generate international visibility. Media exposure places the host destination on the global agenda for an extended period.
This projection is commonly regarded as an asset for destinations seeking to strengthen their positioning as hosts for international events and large-scale productions.
Miss Universe and its global presence
With more than 75 years of history and a presence in 133 countries, Miss Universe maintains an international structure that requires coordinated leadership and continuous planning. This trajectory has positioned the pageant as a reference point for destinations seeking global exposure and international recognition.
Within this context, Miss Universe 2026 continues to be viewed as a potential platform for tourism activity and international visibility associated with the host location.
