The group strengthens its position as a leader in Spanish tourism thanks to the synergy between its divisions and its commitment to operational sustainability.
Globalia, the leading Spanish tourism group with a presence in more than 30 countries and over 13 million customers annually, continues to consolidate its leadership through an interconnected business model that combines efficiency, innovation, and environmental commitment.
With more than 15,000 professionals and an annual turnover exceeding €4 billion, the company has demonstrated the strength of a structure based on strategic cooperation between its business units. 
From Air Europa, its flagship airline, to the hotel chain Be Live Hotels, the tour operator Travelplan, the travel agencies Halcón Viajes and Viajes Ecuador, and the handling company Groundforce, all Globalia brands are designed to support each other. This collaborative network allows for a comprehensive and personalized service, spanning from the shopping experience to the traveler’s final destination.
A values-based strategy
Globalia’s vision is based on values such as transparency, innovation, environmental commitment, and social responsibility.
These foundations have been reinforced in recent years through corporate policies such as its Code of Ethics, its compliance channel, and the implementation of environmental certification systems such as ISO 14001 and EMAS, which are in force in its main operational areas.
“Each unit supports the others and is in turn strengthened by the group as a whole. That is the formula for our strength,” said Javier Hidalgo, former CEO of Globalia, during the announcement of the corporate restructuring.
In the area of sustainability, Air Europa has been recognized by the German organization Atmosfair as the most efficient network airline in Europe and the third most efficient in the world.
Its fleet renewal plan, led by the Boeing 787 Dreamliner, has reduced noise impact by 60% and fuel consumption by 20% on long-haul flights.
An evolving ecosystem
Globalia’s success lies in its ability to adapt to the needs of the tourism market without losing its corporate identity. Each of its divisions operates in a specialized manner, but with shared objectives that ensure consistent customer experience and the group’s operational solidity.
This model has been replicated internationally, with a significant presence in Latin America, Europe, and the Caribbean, where Be Live Hotels and Air Europa concentrate a strategic portion of their operations. The integration between the different brands allows Globalia to control the entire travel value chain, from booking to accommodation and service at the destination.
Road to the future
Globalia is currently undergoing a phase of transformation and institutional strengthening. Its divisions incorporate technological tools, more robust governance practices, and more sustainable internal processes. The goal is to continue leading Spanish tourism with a modern, ethical, and globally connected vision.
Throughout its more than 40-year history, the group has demonstrated that the tourism of the future is not only built on innovation, but also on a solid, human, and collaborative structure. Globalia is moving into a new era without abandoning its essence: offering unique, sustainable, and quality experiences at every stage of the journey.
