Chinese authorities have accused the Dior Shanghai branch of illegally transferring consumer data out of the country, raising fresh tensions over data security and compliance for foreign companies operating in China.
The investigation, launched by Chinese regulators, alleges that the luxury fashion brand mishandled sensitive customer information, potentially violating China’s strict data protection laws. Dior has not yet issued a detailed public response but stated that it takes data privacy “very seriously” and is cooperating with local authorities.
Experts say the case highlights growing scrutiny on international companies in China, particularly regarding cross-border data transfers, as the government tightens regulations to protect consumer information and national security. 
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