American travelers are increasingly looking across the Atlantic for their winter holidays, with new data revealing a strong preference for European cities between late November 2025 and early January 2026. An analysis of 165,000 booking inquiries by Allianz Partners indicates that while traditional favorites still dominate, there’s a growing appetite for destinations offering distinct cultural experiences beyond the usual tourist trails. This trend suggests a desire for immersive holiday celebrations, from historic Christmas markets to vibrant New Year’s Eve festivities.
For the second consecutive year, London holds the top spot, a testament to its enduring appeal during the festive season. The UK capital’s blend of iconic winter attractions like Hyde Park’s Winter Wonderland, its renowned cultural scene, and a general sense of familiarity for American visitors, makes it an accessible choice for short, impactful trips. Following closely is Paris, maintaining its second-place position. The French capital continues to draw those seeking a romantic Christmas, with its charming markets and world-famous landmarks providing a picturesque backdrop for holidaymakers. However, the data also hints at a shift, with Rome making a notable climb in popularity, potentially influenced by shows like *Emily in Paris* which have showcased European urban allure to a wider American audience. Rome offers a different kind of winter escape, with milder temperatures, a rich 2,700-year history, and a festive atmosphere in its numerous piazzas, all complemented by its recently UNESCO-recognized cuisine.
Beyond these perennial favorites, several other European cities are capturing the attention of American tourists. Madrid, for instance, ranks fourth, appealing to those who wish to partake in the Spanish New Year tradition of eating 12 grapes for good luck at Puerta del Sol. Dublin, coming in fifth, promises the quintessential Irish pub experience, a draw for many seeking a cozy, authentic winter break. Amsterdam, at sixth, kicks off its festive period with Sinterklaas celebrations and transforms into a Winter Festival hub with ice rinks and illuminated canals. Germany’s Frankfurt, a city known for hosting the nation’s oldest Christmas market, and Munich, which offers classic German winter traditions, also feature prominently. Barcelona, bringing a touch of Mediterranean warmth and unique Catalan traditions, breaks up the colder climate destinations. Rounding out the top ten is Lisbon, Portugal’s capital, which attracts visitors with its mild winter temperatures and relaxed festive spirit, offering a spring-like alternative to the more traditional cold-weather destinations. 
The analysis also highlights a dynamic shift further down the rankings, with two cities in particular showing significant upward momentum. Vienna, Austria, has surged five positions to land at number 15. American travelers are increasingly discovering its classical music concerts, historic Christmas markets, and its proximity to some of Europe’s premier ski resorts, positioning it as a multifaceted winter destination. Just behind Vienna, Copenhagen has entered the top 20, appealing not only for its famed Little Mermaid statue but also as a magnet for food enthusiasts, boasting several acclaimed restaurants, all wrapped in a distinctive Nordic winter charm.
These travel patterns underscore a broader trend: American tourists are actively seeking out diverse and meaningful winter experiences. While the appeal of major cities remains strong, there is a clear interest in exploring destinations that offer something unique, whether it’s centuries of history, distinct cultural traditions, or world-class culinary scenes. Europe, with its rich tapestry of history, festive customs, and varied gastronomic offerings, continues to be the preferred backdrop for Americans looking to celebrate Christmas and New Year abroad.
