While much of Europe grows wary of Elon Musk — amid controversies surrounding his leadership style, social media behavior, and labor disputes — Norway remains firmly in Tesla’s corner. The electric carmaker continues to dominate the country’s EV market, with Norwegian consumers showing unwavering loyalty to the brand that helped kickstart the nation’s green transport revolution.
In 2024, Tesla remained one of Norway’s top-selling car brands, buoyed by a population deeply committed to sustainability and early adoption of electric vehicles. Unlike in Germany and Sweden, where unions and regulators have clashed with Musk’s management and rhetoric, Norway’s Tesla fandom has proved remarkably resilient.
Analysts point to several factors: generous EV incentives, strong charging infrastructure, and a tech-savvy population that prizes innovation over politics. “In Norway, Tesla is still seen more as a climate solution than a cultural controversy,” one industry expert noted. 
As European sentiment toward Musk turns increasingly skeptical, Norway’s continued embrace of Tesla stands out — a testament to the brand’s unique foothold in a country where electric vehicles are already the norm, not the future.
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